| Consumer Goods
The Consumer Goods Industry is covered by a broad range of SIC codes. SIC (Standard Industrial Classification) codes are used to group similar products together. With the Consumer Goods Industry, the focus is on all products intended for consumers, more than individual, specific products. Similar industries that cover a broad range of SICs would be the manufacturing industry, the distribution industry, and the packaging industry. The four databases that are commonly used to research these topics are Trade & Industry, PROMT, Newsletter Database, and Magazine Database. Trade & Industry is a leading multi-industry database covering international company, industry, product and market information. For the consumer goods industry, it offers strong primary coverage for industry trends and overviews, market applications, management, forecasts and technology. T&I contains articles about the consumer goods industry as a concept, versus PROMT, which is strongly tied to individual product categories. Trade & Industry contains company profiles for international private and public companies, and there are links between company directory records and journal articles about a particular company or industry. Included among these are many consumer goods companies. PROMT is another leading source of industry and business publications. PROMT provides information on a multitude of products, processes and other topics related to consumer goods. It is a major source for researchers who are searching for the latest news on emerging technologies, manufacturing and distribution processes, marketing trends, and market share data. PROMT can also be used to research activities of known competitors, as well as some of the major players in the business, both domestically and internationally. Its content will enable you to monitor several aspects of the consumer goods industry, including sales, consumption, new products and new technologies. Newsletter Database is an excellent choice for keeping current on industry expert opinion and analysis in consumer goods. With its complete, full-text coverage of some of the most respected industry newsletters, you can monitor market conditions and activities from an insider's perspective, or look up mergers & acquisitions or newly forged partnerships. Magazine Database provides articles from the perspective of popular culture. Researchers needing general information on consumer behavior and lifestyles, and coverage of current topics in popular magazines will find this database very useful. A market researcher in your organization approaches you about gathering information on current trends in the consumer goods industry, including such aspects as industry growth, major players, information technology, marketing and advertising, and the industry from a popular culture perspective. 1) We first look in Trade & Industry to retrieve overview articles containing forecasts, and market share data. Search Strategy
Now determine specifically whether the results include a table or chart of government statistics for consumer or producer prices.
Next, to find information on the major players in this industry, i.e. Procter & Gamble and it’s competitors, use the following strategy: Search Strategy
2) Now move to PROMT to look at articles on the performance of companies we identified in Trade & Industry. Search Strategy
3) In Newsletter Database, we look for additional articles on company and product trends from industry experts. Search Strategy
4) We use Magazine Database to look for articles in the popular press presenting the pros and cons of Olestra, the new fat replacement product from Procter and Gamble. Search Strategy
|
|
Copyright © 2006 Dialog, a Thomson business. All rights reserved. |